Future Vision: Conducting First Line Product Branding With Bespoke Engagement Plans

Branding in the new age has moved beyond media as a vehicle of communication. Marketers today not just rely on tradition, competition activity but look at various case studies globally and try to adopt them to their products and brands and many have succeeded to a greater extent. Experiential marketing has been a great platform for the marketers to connect with the discerning audience. Successful execution of the engagement strategies enables a better understanding of the product by the consumer and in the process gives a great insight to the marketers about the consumer behavior. Future Vision provides a great engagement to their clients through experiential marketing. Before hosting any promotional events, the team of Future Vision prepares FAQs (enough to respond 90 percent customer queries) to train its ground team for better product engagement with audience.

The team with over 100 years of cumulative experience, Future Vision is able to understand the clients better and are able to create better reach programme. Their association with leading brands like Bosch, Typhoo and other brands has demonstrated par excellence in their activation and other engagement programmes since inception. Their recent programme with an PSU for their CSR programme did a school connect activity engaging over 70000 students in one city within a span of 45 working days. Being a creative influencer & enabler, the company believes in customizing the strategies before hosting any marketing & promotional event for assured engagement and great RoI for the customers. At first, an interactive session is conducted with the clients to enquire regarding the product details. After learning about the product, it discusses the layout of the demo process with the clients, and upon agreement, it asks the client to join a briefing session with the ground team to seal the loose ends. For an effective product demo on certain case-to-case basis, it also creates pre-delivery inspection (PDI) at the customer site thereby ensuring that the buyer can get a first-hand experience before buying.
Data is the heart of any experiential marketing: Often, in any engagement model, consumers are always hesitant to share their data. The team demonstrates skills to generate information and there has been no misuse of the data collected from the consumers and reaches the brands with utmost sanctity. Knowing the fact that an experiential marketing event can present a great platform to measure the customer experience of the new launched product, Future Vision has completely automated its event execution strategy. The system automation offers to be a credible interface for the clients to perform experience optimization for a dynamic experience delivery to the customers. Its media-promotional team houses the most updated technology for any digital promotions helping the customers to build proximity marketing for an improved experiential outreach.

Mahesh T J,Managing Partner

Mahesh T J, Managing Partner, Future Vision, avers, “We move beyond experiential marketing to actual sales (the job of the brand sales team) and become their first layer of sales engagement”. Based on the devised blueprint, it navigates the media landscape offering services like Media Buying & Planning, Advertising, out of home advertising (OOH) apart from the experiential marketing.

We move beyond experiential marketing to facilitate as first layer of sales team to our clients

Maintaining Strict Product Guidelines
Playing as critical marketers in branding first of line products for the clients, Future Vision adamantly follows the product guidelines and adheres to the rehearsed process to present the demonstration as per organization protocol. The robust operational strategy for event execution embarks 15-18 percent of growth every year. By next February, it is about to digitally revolutionize the experiential marketing platform and plans to expand in South India by the end of 2020.