Havas Media Group India: An Integrated Media Agency Delivering Meaningful Marketing Solutions

Anita Nayyar,CEO,India&South Asia

Anita Nayyar

CEO,India&South Asia

As digital advertisement spends are expected to cross Rs.255 billion in 2020, it is clear as crystal that digital is the future.

Being non-aligned and staying media neutralpermits Havas to be agile and responsive to learning, delivering and re-engineering

Especially in India, the ad spend is expected to be the highest with its millennial consumers, who are multi-device, multi-platform and hyper-social. The secret to hooking them on will be right toned, experiential communication where advertising flows cross device without being too intrusive. Cracking this code successfully, Havas Media, a digital at its core global agency, is better equipped to take on the challenges in the marketplace and encash the opportunities. Catering to brands across industry in 135 markets as of 2016, the company has been consistently graded as a Top Media Agency by leading industry
bodies such as RECMA (Research Company Evaluating the Media Agency Industry) and Campaign India (Haymarket Group) among others. In fact, brands like Quikr and Yepme were incubated at Havas Media and are still their growth journey partner.

"More than agency-client, we are brand-marketing partners with clients outlined by the fact that over 60 percent of our clients have been with us for 6+ years in our ten years of existence," says Anita Nayyar, CEO, Havas Media Group, India and South Asia. This integrated media company enriched with some of the industry's best data scientists, tools and analytical capabilities operates with a truly entrepreneurial mindset and the psychology and passion of a startup. This has turned them into the go-to agency for new age businesses in India. Reputed amidst the industry as a SMART agency, Havas is typically non-aligned and stays media neutral, while most companies have consolidated. This structure permits the company to be agile and responsive to learning, delivering and re-engineering, as it continuously strives to deliver meaningful marketing solutions through Meaningful Connections.

Indomitable Products & Solutions
Havas is the world's first agency to offer brands the opportunity to operate seamlessly across multiple Demand Side Platforms (DSP) with a single point of contact. Its programmatic solution - Affiperf Meta DSP, aggregates multiple assets using their APIs and then uses modelling and decision engines to allow traders to recommend wider, more
sophisticated strategic options and monitor them. Havas Media Group's recently launched next-generation Meta Quality Barometer helps increase online inventory quality and tackles ad fraud which has plagued the industry. Besides offering media strategy, planning and buying across traditional media, the company also provides Mobext for Mobile Solutions, Ecselis for Performance Marketing and Socialyse, the Social Media Specialists on the Digital front.

The Happy Place
Team work and team spirit being the key to its extremely happy culture, the company encourages deserving employees with rewards and awards like Employee of the Quarter/Year, Meaningful Employee of the Year and so on. Havas Media ensures consistent Learning and Development of its people with several internal and external trainings such as Meaningful Brands Workshop, 3i's Strategy Conference, Social Media Conference, Programmatic, Mobile and Social Training. Moreover, its Havas University has undertaken a lot of well-received online training programmes for them.

This 'Happy Agency' boasting of the lowest attrition rate in the industry is growing at a whopping 43 percent year-on-year with delighted customers - a trend it aims to continue. Having digital, mobile and data as its core focus areas, Havas Media India will keep delivering state-of-the art, meaningful integrated media and marketing solutions, deploying latest technology and offerings -with human touch.