In today’s competitive climate, businesses are always on the lookout for strategic advantages that they can leverage over the competition. And effective market research is one such avenue. With changing times, Market Research has no longer been limited as the internet has made many things easier, including research. For example- in 2013, Frito-Lays conducted a survey to choose its latest chips flavour. It then used Facebook as an option to replace focus groups and small intercepts. The company asked Facebook users to weigh in by having them click an “I’d Eat That” button next to suggested new flavours. The results? Consumer tastes varied by location. Thus, it helped the company to make better marketing decision out of it.

This survey has highlighted how modern approach to market research is more accessible,affordable & personalized and many companies now have ushered in the MR space to help organizations via online panel services in emerging & hard-to-reach markets across the world. One such company in the trending Market Research space is

Global Survey. Established as one of the early panel companies in India, Global Survey leverages around 10+ years of experience on the panel or data collection model. Explicating on this, Mayank Bhanushali, Founder & Managing Director, Global Survey, says,“We started as one of the early panel companies in the country. Though at present there are numerous International companies still we have been able to set a strong presence & have expanded globally.”

Global Survey today has its global presence in 26 countries across various sectors with sample strength of 11 million

A New Age Innovator with its Unique Offerings

Capacitating to help the organizations by providing actionable insights backed by International quality services, Global survey renders its services in ‘Market Research Outsourcing, Global Data Collection, & Panel Service’. Positioned as a new age innovator in the MR domain, the company endeavours to be a unique bridge between the market researchers and the online respondents. Pinpointing panel service as its flagship offering, Mayank avers, “At our platform, every research activity and project delivery is intended to enhance the value of the research process and derive the best out of it.” With a leading mobile & SaaS platform it aids to transform the way

companies gain intelligence to make better, faster decisions about their products & services. Through its own proprietary based model, ‘Global Survey’ allows its client's on-demand access to millions of profiled survey respondents and gets an insight of it. Using ‘online & offline’ methodologies to gather research data & measure authenticity, “We have state-of-art digital fingerprinting to evaluate our respondent and make sure that the data collection is 100 percent genuine,” he mentions. Additionally, the company also offers its services starting right from project set up to the delivery of the process.

Expanding New Horizon

Headquartered in Ahmedabad with a team of 20 people, Global Survey today has its global presence in 26 countries across various sectors with sample strength of 11 million. Recognized as a premier provider of technology and survey respondents, the company constantly tries to innovate and use the latest technologies to give its clients the clearest understanding of the customers. Being a one stop shop that offers panel services to countries like Saudi Arabia & Middle East nations, the company has generated revenue growth of 20 to 25 percent year on year. The company wants to grow 40-45 percent in the financial year 2017-18. Throwing light on the same, Mayank concludes, “We want to add four to five countries and increase our volume based on companies. Currently, we are also planning to expand our horizons to offer end-to-end market research solutions and support our clients.”