Today, communication and its effectiveness can be achieved only through a strong understanding of the rapid movement and dynamism that exists. The need of the hour is experts with understanding of these dynamic trends along with holistic media strategic approach fused into the classic PR tools.

Channel PR understands the nerve & pulse of its customers, and delivers impeccable strategy-based next generation advocacy and PR service

Born with the dexterity to deliver the best of those three worlds, Channel PR - one of the fastest growing PR agencies - has emerged into a name to reckon on in the industry. Founded in 2008, the company is highly acknowledged for its ability to understand the nerve and pulse of its customers, and proven craftsmanship to deliver impeccable strategy-based next generation advocacy and PR service.

Catering to the Evolving Needs
According to Arnab Banerjee, the National Media Head of Channel PR, the rationale for their holistic knowledge and multi-dimensional ideas stems from its ability to focus on multi-sector. Echoing in the same veins, Anup Saxena, CEO, Channel PR, adds, "Channel PR caters to all communication needs - classic as well as contemporary mandates - of clients through strategic planning, insight sharing and valuable implementation programs". As a sincere firm, Channel PR is driven by go-getters who love to under-promise and over-deliver. The efficiency is driven by strong expertise in media advocacy & relations, digital PR (online reputation management), crisis management and industry relations. "Crisis management pumps maximum adrenaline rush and has best rewards of all, as you never know when a crisis comes up. And it all may become very last minute even with regular media training and planning sessions," says Vrinda Mathur, Director- Operations, Channel PR.

Channel PR works with various sectors including Real estate, infrastructure & power, retail & telecommunication, travel & hospitality, social and political arenas. "However, we are one of the rare agencies who always identify the uniqueness of the clients, before promoting them. The companies should consider us as their consultant and be upfront with us about their problems. Also, they should understand, respect

and appreciate our time and effort that goes into churning out a better PR strategy. Hence, we strive to nurture friendly relationships and mutual respect; be it with clients or employees," explains Vrinda. Owing to these unique traits, the company has been able to retain best of its employees as well as repeat customers. There are many illustrious campaigns that stand tall as true testimony to its efficiency; National School of Drama's (NSD's) popular festivals, Zimmer India Campaign and Climate Satyagraha Campaign(Global Climate Summit), to name a few.

Accentuating the Success Factors
The whole excellence can also be credited to Channel PR's empowering work culture. Instituted by Vrinda, the know-how of corporate work culture, the ambience encourages employees to equally enjoy work and party, and ensure that the bottom lines are met. Having around 25 professionals in its brace spread around its New Delhi (HQ), Kolkata, Mumbai and Bangalore offices, Channel PR has already achieved a strong presence in India and Germany through a network of associates. The firm is currently escalating towards tier-2 cities and for a global presence. "We have been approached by some foreign players for tie-ups, but we envisage becoming the first major Indian Communications player in the global circuit," proclaims Mridul Chandra, Founder & Strategic Planner, Channel PR.