Phoenix Advanced Softwares: Customized Advertising Services with Personal Touch

Amit Mathur,CEOEveryone loves a personal touch. Psychology says people tend to like stuff that shouts out loud ‘this is me’. Customized advertising catering to this need has become crucial in the success of any digital marketing campaign. Personalized advertising has the remarkable ability to look exactly the way one wants to, unlike the off-the-shelf services which bypass one’s creative ideas & work according to their rule book.

Phoenix Advanced Softwares, a Jaipur-based tech-savvy organization, is a master in the art of customized advertising services; thanks to its proprietary technologies such as Performance Tracking Server, Video Ad Platform, SMS Marketing Panel, SMS & Whats App Re-Marketing platform, Mobile & Desktop Display Branding Server, Invoicing & Billing System, Staff Performance Evaluation System, Email Delivery Services and more. “We can fully customize the services as per customer’s requirements at a much lower cost and reduce the overheads of integration. If the client can imagine it, we can develop it,” asserts Amit Mathur, CEO, Phoenix Advanced Softwares, who was bestowed with
Emerging Young Entrepreneur Award by Rajendra Pareek, Hon'ble Minister of Industries, Mines & State Excise, Government of Rajasthan.

"Phoenix manages auto - segmentation of subscriber base, scheduling their promotions based on their most active time, auto un -subscription logic, business flow implementation"

Phoenix provides end-to-end advertising services, ranging from Ad Serving Technologies to inventories (both in-house and paid) for promotions delivery. Leveraging latest technologies like Retargeting, Cookie-Pool, Programmatic,& more, the company offers promotions across devices (Desktop, SmartTV, SmartPhones & Tablets) and platforms (Native, Video, SMS, WhatsApp, Social, Rich Media, Email, In-App, & WAP).

Propelling the ROI
Phoenix’s Affiliate Tracking Software has intelligently grown-in features & capabilities to cover all the technological enhancements and seamlessly integrates with all leading Supply & Demand Side Platforms. Its smart bidder optimizes campaigns based on diverse parameters (Exposure, RoI, Conversions, Enquiries & more), and facilities its clients in selecting the platform that will yield maximum returns. These nonpareil advertising strategies enabled Kotak Mahindra Bank to open 15,000 new Kotak 811 accounts, Bank Bazaar to reach 25,000 potential customers (both in just six months), and Axis Bank to open 9,000 bank accounts online in two months.
Shouldering clients’ pain, Phoenix manages auto-segmentation of subscriber base, scheduling their promotions based on their most active time, auto un-subscription logic, business flow implementation and more. “If client is used to checking personal emails at7 AM everyday, the system will send automated email to them at 7 AM itself, so that it stays on top of other emails,” explains Amit.

PhoenixAds.Net, its Advertisement ROI Tracking Platform, enables its clients to track, trace & report the results of Online Ad Spend. Detailed reporting formats compatible with all the internationally accepted reports are also offered. “There is no Indian software available to track such details with all the MIS reporting and integration features, and the available overseas software are not suited to Indian requirements,” proclaims Amit. Phoenix’s ERP software helps it in managing all business aspects from Sales & Marketing Funnel to RO creation, campaign delivery, inventory purchase, and optimization, to Invoicing, Billing, Payment follow-up, MIS Reporting & more.

Incepted in 2010, the company’s revenue is growing at a whopping 30 percent annually for the last three years and it aims to offer quality digital marketing services that would be affordable even to next-door businesses. Possessing gym, swimming pool, party lounges, billiards & library, Phoenix is one of the very few Indian companies offering concierge services to its employees who play an incremental role in uplifting the company to new heights, and treats them like a family.