If you have the skills, the sky is the limit. Ruby Sinha (Managing Director, Kommune Brand Communications) is one such accidental entrepreneur whose sabbatical proved vital for her professional life and has changed the course of life of many working mothers too. Today Ruby has formed an army of senior PR experts with a quite a few women at the forefront who are leveraging their years of experience across key verticals to effectively manage on-ground engagements for clients across various sectors. Leveraging their expertise, the agency which initially started with an in-house crèche to promote more women to come out and work provides a holistic PR expertise with strategic thinking, quality research and creative solutions across advocacy, education, media relations, social media, influencer marketing and CSR programs. As a trusted brand advisor, Kommune Brand Communications (est. 2012) has close association with numerous national and international affiliates in key geographies alongside its 360 degree brand communications services.

Creating a Cutting-Edge Advantage
Kommune's 360 degree approach to client servicing &

consultancy is what makes it unique. The communications firm integrates traditional PR tools with new age technologies to offer superior brand building approach by deploying customised digital communication tools for its clients enabling them to carve a competitive advantage. It is no wonder that Kommune has been creating a niche for itself as and has been receiving accolades and awards for its various campaigns and has also been honored with the prestigious Chanakya Award for the PR Agency of the Year 2017 by the Public Relations Council of India. The agency works with an integrated marketing approach. “ We believe that the near future will see communications becoming an integrated marketing function moving beyond traditional PR to playing a more strategic role in brand building offering a synergy of content, creativity, online tools and data analytics to help in brand building, “ says Ruby Sinha.

The agency not only crafts social media marketing campaigns, but also ensures its execution in the best possible way, thus assisting clients to generate high ROI and crafting their digital success stories

Kommune since its inception has endeavoured to build long-term relationship with its clientele by engaging its senior team members to work closely with client teams on a day-to-day basis in building better brand salience. As a

matter of fact, Kommune doesn’t take clients randomly but through references only and after conducting a thorough research on client needs. While clients look for a context and content of different quality, Kommune, post detailed research creates creative content that is customized and personalized as per their need. The agency not only crafts social media marketing campaigns, but also ensures its execution in the best possible way, thus assisting clients to generate high ROI and crafting their digital success stories. More over, as the representatives of its clients, it also follows up with social organizations for identifying CSR projects.Besides the aforementioned Media Relations, Social Media Management, Blogger Outreach and CSR Consulting, Kommune also encompasses its dexterity in effective Crisis Communication, Digital PR, Influencer Marketing, Specialty PR, compelling Product Review Programs and efficient Media Training.

Enlisted in Reputation Today magazine’s first ever list of ‘100 Most Important Professionals in Indian Public Relations and Corporate Communications’, Ruby is also the founder of she at work.com, a one-stop knowledge hub for women entrepreneurs and is actively involved in the field of women entrepreneurship. From its humble beginnings, today Kommune has a team of around 40 professionals operating across Delhi NCR, Mumbai, Pune, Bangalore, Kolkata and Middle East besides tie-ups with national and international partners.