Story Experiences: Creating A Niche In The Indian Events & Experiential Marketing Ecosystem

Amit Gupta, Founder Director,Neha Kalra Bathla, Business Head

Amit Gupta, Founder Director

Neha Kalra Bathla, Business Head

Event management is known as a powerful tool for creating brand loyalty, introducing products, and generating revenue for organizations. As a concept, it has evolved a lot in the past few years and gave birth to various creative agencies that continuously worked towards creating a ‘wow’ factor for every commercial as well as non-commercial event. But unfortunately, majority of these players are still flourishing in an unorganized manner and failing to achieve success rate due to the lack of full proof planning along with creativity. Meanwhile, clients nowadays look for experience & quality, and success percentage over cost-effectiveness. Delhi-based STORY EXPERIENCES is first-of-its-kind that endorses a robust checklist of 250 points and scrutinizes every health as well as safety factors associated with event, thereby making the whole event a colossal success.

From live concert, exhibition, corporate events, MICE, conferences, digital marketing, and advertising to employee engagement, awards and incentive tours, the company manages all and takes pride on its creative abilities, which are manifestly brought out in its executing events. This award-winning full-service marketing venture endeavors for perfection in event planning and management through the relentless pursuit of innovation and creativity.

Excellence that Speaks
Since its inception in 2006, Story has successfully managed 1600+ events, exhibitions, MICE, and live concerts in sectors like IT, Mobile, Electronics and FMCG. Today, it has established its base in International markets including US & UK, and is looking ahead to expand footprints in Australia, New Zealand and the African continent. “We came into being when events space was growing exponentially. I was very young, bursting with ideas and decided to create a niche company that was very different from the others in the market. From the very beginning, I knew that if I envisioned a company with a global presence, it would prove to be its USP,” states Amit Gupta, Founder Director, STORY EXPERIENCES.

With Amit’s and Neha Kalra Bathla’s (Director) years of relevant experiences, STORY has grown every leaps & bounds and is today regarded as India’s most premier experiential marketing company. Amit, a leader by vision, brings multiple perspectives into play through his hard work coupled with exceptional eye for detailing, while Neha comes from a tech background holding extensive experience in IT having handled a myriad of job roles and executed multiple projects. Amit is known as an extremely intelligent conversationalist with a razor sharp brain and employees are
always willing to walk the extra mile for him whereas Neha is a people’s person who is always there to counsel, guide and support her subordinates.

Customer Delight
STORY plans and delivers valuable experiences constantly by catering to all bespoke specifications of the clients, which makes it a king in the realm and a brand to rely upon to get that exotic stress-free experience imbued with artistic strokes. Unlike others, this award-wining firm not just understands the client’s requirements but also thoroughly analyzes their firm, its past history, ideologies & ethos and motive of events, before designing the proposal. Throughout the process, projects are modified based on client’s suggestions while personalization & unexposed techniques are deployed in order to give them completely new experience.

Neha Kalra Bathla, Business Head

The company that aims to achieve 100 percent customer satisfaction is always proactive in its approach and designs solutions keeping all small specifications in mind. Eye catching stalls and creative installations are used for the exhibition of products whereas customers are given ample opportunity to build network and bonding in large corporate events/conferences/live concert/MICE. In all aforementioned events, STORY takes care of every small nuance and ensures to give the audience an experience of a lifetime. “As a full service agency, we cater to all bespoke specifications of the clients and create an impact in the shortest available time and leave a story to remember. Clients are always delighted by our passion, commitment and work ethics,” says Neha.

STORY Experiences is first-of-its-kind that endorses a robust 250 checklist of 250 points and scrutinizes every health as well as safety factors associated with event

This event management firm is aiming to take-up digitalization in all its working and thus is developing an app that will enable clients sitting in any nook & corner of the world to log their requirements. This in-turn will mitigate the geographical boundaries and establish a global village. Meanwhile, STORY is also looking ahead to establish more offices globally and mark its presence in those territories.

Key Management:
Amit Gupta, Founder Director
An alumnus of Mayo College, Amit possesses in-depth knowledge of all essential rudiments required in events and experiential marketing ecosystem. Along with STORY, he has also co-founded few more companies in India and abroad.

Neha Kalra Bathla, Director
A woman entrepreneur - Neha’s presence in the company has taken it to another level of success saga. Her ardor, keenness and dedication have helped scale heights so very soon. At the young age of thirty, Neha has reached a place that only exists in the dreams of many.

Offices: India (Delhi), US & UK
Services: Corporate Events, Live Concert, Advertising, Exhibition, Online Marketing, Conferences, Awards, Employee Engagement & Incentive Tours