Trinity Entertainment: Bringing Brands & Ideas To Life Using Experiential Marketing

Hemant Matai,Founder & Joint Managing Director

Hemant Matai

Founder & Joint Managing Director

In this experiential era where technology is integrated into almost everything, experiential marketing plays an extremely important role in the way an organization promotes its products and services. From William Wrigley, Jr. promoting Juicy Fruit to the hotdogger handing out branded whistles to the mom promoting the stain remover, human contact is the heart of experiential marketing. However, there are several companies out there who ideate a lot of marketing stratagem but often find it hard to execute. This is where, Mumbai-based, Trinity Entertainment stands congealed helping brands grow and elevate their standards ensuring viability. Having worked with diverse and opulent brands & companies, Chinmay Raj Salvi (Manager – Operations) recognizes the challenges in understanding clients’ wishes and the strategies to be implemented to achieve the same.

Aiming to revolutionize BTL marketing & the entertainment industry by empowering several well-known firms and upscaling organizations, Trinity currently operates under four verticals – IT (creating IT properties for brands), sports operations, content creation and social events & weddings, each spearheaded by the company’s Directors & subject matter experts. Inspired by the vision of growing
multi-fariously while weighing quality over quantity, the company has accomplished bespoken projects. Chinmay says, “Right from the brand creation, we strategize, create campaigns for the brand and then deliver experiences. It involves a lot of handholding and brainstorming with the clients. So it’s not just experiences but is the stratagem carved based on three efficacious principles – awareness, visibility and availability, accomplishing the aspirations.”

Backed by a full-fledged in-house production facility with creative employees who excel at shooting, animation, 3D modelling, graphics, AR-VR, AI, digital technology and many more, Trinity has earned a reputation for giving out-of-the-box solutions to brands. Starting off with Pharma, the company has served various industrial segments like FMCG, Tech, Finance, Bank, Fintech and others, leveraging sponsorship/partnerships, adding value to their existing associations and helping them extract maximum RoI.

Inspired by the vision of growing multifariously while weighing quality over quantity, Trinity has successfully accomplished bespoken projects

Whether it is a tech-driven event organization like launching a car using AR/VR or flabbergasting the audience at bigger weddings & social events with a holographic projection, all have added to its remarkable achievements. Some of its promising projects have been executing India’s first Pro Kabaddi League, India’s biggest cyclothons, Camp Tinder, NH7 brand activation, Badminton Premiere League, Red Bull Energy Lounge, Volini Recovery Zone and many others. Having carved out a niche in the industry, nationally and internationally, it has accumulated experience that has bestowed Trinity with exalted and renowned clients like Microsoft, FedEx, Citybank, Star, Rappel, Heineken, LinkedIn, FILA, and others.

Further Plans
Ever since its inception in 2009, Trinity has gradually revamped itself from being a proprietorship firm to a LLP company in 2018. Also, growing exponentially at 20 percent CAGR YoY, with satellite offices in Delhi, Ahmedabad & Bangalore, partnering office in Singapore and an individual office in London, Trinity is underway planning to open offices in Europe (Berlin) & US to launch full-fledged operations from these countries in 2020. Formalising this, it wants to take a dig over the global market and become a round the clock solution company.