Vastada Consulting: Crafting Captivating Brand Stories & Building Strong Relationships

Neha Yaduvanshi, Founder & MD

Neha Yaduvanshi,Founder & MD

More than ever, brands are becoming increasingly conscious about their image in the public domain today. While a smartly executed communications strategy can catapult a small timer into the major league, a small misstep is often enough to destroy a long-standing positive brand image. Needless to say, in today’s highly competitive market landscape, brands rely heavily on PR for building strategic communication, positioning, and message delivery. However, selecting the right communication channels for message delivery to develop on-going relationships with the target audiences can be a challenge. Also, companies are looking to leverage technology to deepen the reach of the campaign by gaining audience attention across multiple channels and measure the impact of the campaign. Mavericks at brand building and developing credibility for its clients is Vastada Consulting, a Gurugram-based strategy and communication consulting firm. “As a PR agency, we create powerful stories and select the right communication channels to maximize effectiveness, develop trust and credibility for the brand,” explains Neha Yaduvanshi, Founder & MD, Vastada Consulting.

Founded in 2015, the firm has laid
down five core points for its PR services, which are building trust and goodwill, foster new partnerships, building competitive advantage, maximizing the visibility, and ensuring RoI for the brand/company. With a global reach and local approach, Vastada has become the partner of choice for organizations in the public, private, government, and social sector.

"Vastada works with the objective of augmenting its clients’ brand presence and developing new opportunities for them"

All Pervasive PR & Integrated Communication Services
Vastada works with the objective of augmenting its clients’ brand presence and developing new opportunities for them. In its basket of services, the firm offers brand building, campaign design & development, content strategy, social listening & analytics, and influencer engagement & relations. The firm also builds credibility and value for its clients through its traditional services such as media management & buying, media relations & media training, reputation management, storytelling and press releases & press conferences.

Adept at offering PR and integrated communication services, the firm’s flagship offering is representing clients on top platforms across print, online and broadcast mediums. “We focus on TV interviews and coverage to maximize the visibility and impact for our clients. We also do a lot of thought leadership articles and stories for our clients,” adds Neha. In order to develop new connections and collaborations for its clients, Vastada specializes in
cause marketing, community management, social responsibility & purpose marketing. Additionally, the firm conducts product launches, events and promotions. Having developed expertise in corporate communication, internal communication, crisis & issue management, strategic media, and executive speaking opportunities, Vastada has built a large gamut of services.

The Recipe for Delivering Effective PR Campaigns
Functioning to create innovative communication using the latest trends for consistent engagement and interactions, the firm utilizes the best tools for effective content distribution. “We communicate through multiple platforms to attract, engage and convert consumers for an enhanced market share,” says Neha. Vastada also leverages new age tech trends such as data analytics, AI, SEO enhanced innovative content, visual storytelling, social media, mobile news apps and audience engagement tools. The firm has also developed a unique RoI measurement tool that enables its clients to measure the impact of a campaign.

Constantly working towards adding new skills to employees’ arsenal along with keeping-up with latest technologies, Vastada’s illustrious clientele includes names such as Bharatiya Janata Party, Avenue Growth, Host books, Genes2Me, Global Agri System, Air Guru Travels and Nimray Solar amongst others. The aggressive firm is now treading forward all guns blazing to make the most of the huge opportunity for PR players in the Indian market.