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Future Insights And Thoughts On The Overall Landscape Of Commercial PCS In India

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Sajiv has been associated with ESDS for over a couple of years now and heads the Managed Services cluster. He has over 25 years of diversified experience in Project Management, IT Infrastructure Operations, Service Delivery Management and Solution Architecture across IT, Telecom, System Integration, Big Data, Virtualization & Cloud domains.

The role of PCs changing and how can commercial PC manufacturers tailor their products to cater to the evolving needs of the Indian workforce
The concept of a hybrid workplace is no longer an after thought it is now the norm for most organizations in India. In this context, the definition of a business PC is rapidly changing as employees rely on it as a gateway for collaboration and productivity. Another significant trend we have seen in the transition to a hybrid work model is that work is increasingly becoming outcome-driven, which means employees must be equipped with the right technology infrastructure to manage the switch between locations seamlessly.

In the realm of adapting to changing work environments and enhancing employee engagement, there's a notable shift towards comprehensive solutions rather than just hardware in the commercial PC landscape. The commercial portfolio has received a refresh, introducing new designs, collaboration capabilities, and performance standards. The latest Latitude and Precision portfolios feature 13th Gen Intel® Core™ processors and incorporate the latest Dell Optimizer functionalities. For instance, the Latitude 9440 stands out as the world's smallest 14-inch commercial PC, boasting a 16:10 aspect ratio and an Infinity Edge QHD+ display. Designed with executives, consultants, and salespeople in mind, it holds the distinction of being the most collaborative commercial PC globally, featuring the world's first haptic collaboration touchpad and a zero-lattice keyboard. Catering to the diverse requirements of mobile professionals, the Latitude 7000 series offers a variety of sizes, form factors, and functionalities. Notably, the Latitude 7340/7440 Ultra lights are now available in a 14-inch display size and claim the title of the world's smallest and lightest 13.3-inch and 14-inch premium commercial laptops.

As technologies like AI, edge & multi cloud continue to grow, the need for our solutions grows alongside them, to help our customers navigate their AI workloads


Furthermore, to the cater to the intensive workloads of engineers, data analysts, and creators, we also launched the Precision 5680, which has the world's smallest footprint for a 16-inch workstation. The specs are immersive offering up to 64GB of DDR5 memory with the NVIDIA RTX 5000 Ada Generation Laptop GPU. In addition to our laptops and workstations, we have simplified our desktop portfolio, and introduced a 34” curved ultrasharp monitor to help organizations create a modern workspace.

Commercial PC manufacturers and users collaborate to enhance the security features and privacy aspects of devices in the Indian market
With the increasing frequency and sophistication ofcyber-attacks, organizations must embrace the use of different security tools to protect their systems, data, and networks. Biometric authentication, facial recognition, and other advanced security measures can provide an additional layer of protection against unauthorized access and fraudulent activities. Additionally, organizations should invest considerable time in educating their employees on the best security practices to follow when working in a hybrid environment. They must also ensure that they are collaborating with the right IT provider to have secure and intelligent devices.

Within the domain of technology, sophisticated security protocols are being deployed to guarantee the safe functioning of systems irrespective of their location. The latest iteration of Optimizer technology extends its intelligence across the entire ecosystem, enhancing audio functions significantly. This includes features like echo cancellation to minimize background noise during calls and voice quality monitoring, which notifies users with pop-up alerts in cases of poor audio quality. Moreover, comprehensive protection is offered beyond the operating system, encompassing data protection utilities, encryption solutions, as well as tools for detecting and addressing threats at the endpoint.

Incorporate sustainability while designing products
In today’s era, modernization without regard for the environment is invaluable. While developing technology and other solutions is indispensable, they have to align with today’s socio-environmental scenario. From helping sustain brand reputation and its economic benefits to creating awareness and accelerating various environmental aspects such as recyclability, reusability and so forth, sustainability is a lot more than just a single faceted issue.

As we navigate the future of work, sustainability is always at the core of our product design. This year, our Latitude 5000 series has seen a remarkable 64% increase in the utilization of renewable and recycled plastics (by weight) compared to the previous generation. The series is designed with the most innovative use of sustainable materials, featuring components made with reclaimed carbon fibre, renewable materials and ocean-bound plastics.

In addition, the Latitude 9440 is the world's first PC designed from low-carbon and recycled aluminum, with the chassis containing a remarkable 75% recycled aluminum content. The keyboard has keycaps made from 75% recycled plastic and has renewable plastic components made from a byproduct of agricultural and food waste.

Going beyond laptops, we have also introduced the EcoLoop™ carrying cases that are made with 100% ocean-bound plastic from up to 11 recycled plastic bottles. The dyeing process of the bags generates 90% less wastewater, up to 62% less CO2 emissions, and uses up to 29% less energy.

Impact of emerging technologies such as quantum computing and AI on the commercial PC market in India over the next decade
As technologies like AI, edge and multicloud continue to grow, the need for our solutions grows alongside them, to help our customers navigate their AI workloads. Our Precision workstations can operate across the spectrum of AI development workloads from model design, training and inferencing to data science, machine learning, image analysis and Generative AI. Precision workstations provide an ideal local sandbox for AI developers, particularly in environments that require a fully mobile solution. They also serve many industry use cases where our software partners are implementing AI-driven features that can be accelerated by hardware.