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Cover Story
Rolloverstock: An Online B2B Ecommerce Marketplace Connecting Manufacturers With Retailers
The scale of the international business-to-business e-commerce industry, estimated at USD 6,883.47 billion in 2021, is expected to increase at a compound annual growth rate (CAGR) of 19.7% from 2022 to 2030. Online ordering preferences have changed because of the COVID-19 epidemic, opening up new possibilities for businesses to expand in the market. The prospects for the B2B industry have also improved because of the shutdown of retail stores and a rise in online purchases. While the paradigm shift, away from in-store shopping and towards online shopping was fueled by the onset of the pandemic, continued discounts, the comfort of shopping from home, quick deliveries, the option to return items, and varied quality and price ranges of items have further propelled the growth.
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