Team Siliconindia

• Libas to open 11 new stores across India on August 15, aiming to cross the 100-store mark by end-2025.
• New outlets in Delhi-NCR, Lucknow, Indore, Kochi, Amritsar, Udaipur, Bengaluru & Mumbai to boost pan-India presence.
• Expansion aligns with Libas’ Made in India. Made for India. vision, blending ethnic & contemporary fashion for modern Indian women.

Indigenous fast-fashion label Libas will be celebrating Independence Day with a substantial retail growth as it launches 11 new stores in India on August 15. This move is a key milestone in the brand's offline expansion game plan to reach beyond the 100-store mark by the end of 2025. The new outlets will be strategically placed in high-demand markets such as Jasola, Rohini, and Gaur City in the Delhi-NCR area, and Lucknow, Indore, Kochi, Amritsar, Udaipur, Bel Road and Sarjapur in Bengaluru, and Mumbai.

The expansion is an expression of Libas' desire to consolidate its pan-India presence and expand to a wider consumer base. Siddhant Keshwani, Founder and CEO of Libas, called the move a turning point in the growth story of the brand. "By foraying into these high-impact markets, we are bringing Libas closer to the contemporary Indian women who have influenced and inspired us", he added. The emphasis is placed on improving accessibility to the brand's collections so that its lines are accessible both in established metropolises and new fashion capital cities.

In keeping with its vision for 2025, Libas plans to build a design-driven, digitally empowered, and culturally inspired fashion ecosystem that speaks the language of India's modern woman. The brand's philosophy of 'Made in India. Made for India' reflects its dedication to developing clothes that combine quality, price, and contemporary fashion, anchored in India's rich cultural heritage.

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Synonymous with its mix of ethnic and contemporary fusion wear, Libas remains a go-to destination for women who want to own versatile clothing that can fluidly transition from everyday fashion to occasion wear. The build-out of its physical footprint aligns with its robust online presence, where customers get to feel the brand's products firsthand while indulging in bespoke in-store service.

Through this retail thrust, Libas is poised to ride the surge in demand for fashionable and affordable clothing in various parts of the nation. The Independence Day store openings are symbolic not only of business expansion, but also of the brand's celebration of Indian identity and changing tastes of its clientele. As the company approaches its milestone of going past 100 stores, it reaffirms its position as a top brand in India's fast-fashion space, appealing to a generation that believes in heritage and contemporary thinking in what they wear.