Team siliconindia

• Mahindra to use India-U.K. Trade pact to enter British EV market
• India seen as growing global auto hub
• Mahindra confident in competing with global players

Mahindra & Mahindra has announced plans to begin exporting electric vehicles (EVs) to the United Kingdom. The move comes after the recent signing of the India-U.K. Free Trade Agreement, which company officials say will make it easier to enter the British market.

Anish Shah, the Group CEO and Managing Director of Mahindra, said the trade pact would help boost exports and support India's goal of becoming a global auto manufacturing hub. “We are looking forward to exporting our electric vehicles to the U.K. and taking a bigger share of the market”, he said.

Mahindra is already a major player in India’s electric vehicle market and aims for EVs to make up 30% of its total sales by 2030. In 2022, it opened Mahindra Advanced Design Europe in Oxfordshire, U.K., to support its electric vehicle strategy.

Shah praised the Indian government for negotiating a fair trade deal, saying it benefits both countries by improving market access and encouraging innovation. He also highlighted India’s strengths, low logistics costs, simpler business rules, and the ability to make high quality cars.

Also Read: MoU Signed to Strengthen WA-India Trade Ties

Mahindra is ready to face global competition. Shah welcomed the entry of companies like Tesla and VinFast into India, saying competition has always helped Mahindra improve. The company has grown its SUV market share from 11% to 27% and continues to focus on strong product design and execution.

The company is cautious about acquisitions but open to smart deals. While challenges remain in the supply chain, especially with rare earth materials, Shah remains optimistic about solutions and India's continued growth in the auto industry.