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Real Plan Consulting: Committed To Market Research Excellence

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A Venkata Sai Kasyap,FounderThe key to any productive business is to know what is it that your customers exactly need and solving them in a win-win way. To find out what specifically it is that your customers need one has to undertake a method referred to as ‘Market research.’ Market research helps corporations discover the opinions of people on a whole range of issues. A simple market research company gathers and analyzes knowledge regarding customers, whereas “Real Plan Consulting” offers turnkey business consulting services. It was founded by A Venkata Sai Kasyap and S Vinoth in the year 2016.

It’s one of those companies which offers end-to-end business consulting services for all businesses across all sectors throughout their clientele lifecycle from ideation, validation, and early traction to scaling the consistent growth phase of their businesses. In short, Real Plan Consulting, is a one-stop-shop for all business support services, which is not only positioned well in the sphere of market research but is also viewed as a very dependable business consulting firm.

Consulting By a Specialized Team
Real Plan Consulting follows a work culture which is sassy and at the same time highly professional. They believe in incorporating fresh ideas into their work. “It has a specialized team of consultants for various types of studies ranging from secondary research to primary research & qualitative research to quantitative research, says A Venkata Sai Kasyap, Founder, Real Plan Consulting. The company doesn’t limit itself to just being a market research firm alone, it also offers services like location analysis, market feasibility studies, brand consulting, real estate advisory, socio-economic studies, political consulting and urban planning.

It offers real estate advisory services where they give professional consulting services to residential, commercial, and industrial real estate businesses. For example, it offers product mix solutions for builders and
promoters, and also conducts vacant land feasibility studies and suggests what activity can come up there so that it would turn out to be a profitable venture for the landowner.

“Socio-economic research offering of theirs concerns with baseline and end-line evaluations, urban and rural studies where it goes into deeper aspects like agriculture, education, employment, economy, health, gender etc. All such studies have been extremely useful for NGOs, various wings of the government machinery, and also corporate who would want to have a proper channeling of their corporate social responsibility spending. In political consulting, Real Plan Consulting offers opinion polling services with features like geo-tagging of interview locations,” states S Vinoth, Founder, Real Plan Consulting.


S Vinoth, Founder

It is a pioneer in conducting location analysis for all commercial, institutional, and leisure segment businesses in a scientific manner. General market research companies predominantly rely only on customer surveys even for a location analysis project where as Real Plan Consulting takes a more scientific approach of doing a demographic study initially. This is followed by assessing the economic density, which further goes on to an in-depth competitor evaluation and then only moves to primary research surveys, which too are not limited to the target audience alone but with all the necessary stakeholders involved in that particular business. All the studies are represented in the form of maps by using various software’s of GIS analysis.

When asked about the coming time, Kasyap says, “Future road map for us would be to gradually transform into a company as a futuristic entity that would be technologically strong and completely data-driven. We are investing a good share of our revenues back into serious research and development and pivoting our efforts in that direction. We hope to make a sizeable impact in the business world through our business consulting services.”

The company doesn’t limit itself to just being a market research firm alone, it also offers services like location analysis, market feasibility studies, brand consulting, real estate advisory, socio-economic studies, political consulting and urban planning.


”Market keeps moving forward leaving behind an invisible trace. The most challenging task for us as researchers is to pick up those clues to predict where the market is heading,” concludes A Venkata Sai Kasyap.