With the economy becoming more and more competitive with each passing day, having apt knowledge about the concerns and preferences of the customers has become integral for any business. Market research is the best way to increase customer satisfaction, understand the factors that affect the business and elevate performance. Market research provides detailed insights into the competitors, understanding customers’ pain points & preferences, latest market trends, consumer buying patterns, economic shifts, and demographics. Today, business owners have understood the importance of market research and leverage it to create effective strategies.

Rose Market Research was established in 2018 by Bharatbhushan Nirmal, having 16+ years of experience in Field Operations and Client Servicing. Rose Market Research is involved in data collection and sticks to the traditional method in its operations, as the whole functionality is dependent on human interaction. The company still keeps itself updated with the evolving trends and is equipped with innovative technologies. When it comes to effective business communication, over reliance on technology at work can be a hindrance, especially when it ends up replacing face-to-face interaction.

Nirmal believes complex technologies cannot speak their mind and has no human touch, as opposed to the traditional method which is down to create human interaction. Amid a digital age, he believes that face-to-face interaction is still the most productive and powerful communication medium. An in-person meeting offers the best opportunity to engage others with empathy and impact. It builds and supports positive professional connections that one can’t replicate in a virtual environment.

Today, business owners have understood the importance of market research and leverage it to create effective strategies

Moreover, Rose Market Research does not acknowledge over-promising and under-delivery. One can never go wrong with under-promising, not fulfilling the promise leads to dissatisfied and disappointed customers. The company is highly aware of its capabilities ensuring the clients deliver as per its potentialities, it builds trust with the customers by being very transparent with them about everything related to the services they want and what they can realistically expect to get it. Moreover, in market research the primary data plays a crucial part, the company always adheres to the main business of primary data collection providing qualitative and quantitative fieldwork. The primary data sample presents the opportunity to gather detailed insights from leading industry participants about their business, competitors, and the greater industry.

Rose Market Research focuses mainly on direct communication and keeps the interactions very simple trying to avoid a lot of chain communications and hierarchies, instead, it relishes to keep it simple with direct communication which results in in-depth and a high degree of confidence in the data. Further, the company ensures continuous monitoring of the activities to give the internal dedicated team the right direction. The team involves experienced people with at least 10 years into data collection and most of the team includes Interviewers who give the ground level clarity. Flexible work options can have a huge impact on employee satisfaction. Rose Market Research offers flexible work schedules and arrangements, allowing employees to work at variable hours. The team has 30% of corporate culture and 70% of family culture which helps them to learn and observe more in an environment that gives freedom to each individual.