Archie’, the first search engine ever was given birth in 1990 unfurling the digital world and marking a beginning to the saga of ‘Digital Marketing’. From achieving milestones like the launch of Yahoo! in 1994, Google in 1998, Gmail & Facebook in 2004 and so on, accelerating the journey to a world of artificial intelligence and innovative social channels (Snapchat, Musical.ly, & Instagram), we are witnessing an ever-evolving era of digital transformation. Steadfastly evolving apace with this phenomenon is the Gurgaon- based PinnacleWorks Infotech, which kick-started in 2012 with the vision of helping industries in the IT domain covering the entire spectrum of IT from consulting to execution, under the aegis of Ankit Ruia & Sarvagya Mishra (Co-Founders). The belief that Indian markets require a huge digital transformation in comparison to other developed countries made these self-made individuals quit their hard-earned successful jobs that they began from ground up – a phenomenon that helps them relate to rock bottom issues in organization and society.

PinnacleWorks excels at both, as it utilizes data analytics and certain IT technologies to design strategies for various marketing activities, which are far more productive & accurate

Crafting a Digital Tomorrow

In contrast to the organizations which focus primarily on either IT or marketing, PinnacleWorks excels at both, as it utilizes data analytics and certain IT technologies to design strategies for various marketing activities, which are far more productive & accurate. In fact, the company has built several in-house ERP & CRM tools with real-time monitoring solutions supported by automated & periodic reporting, which helps the clients to take most informed decisions and achieve better ROI on marketing activities. More over, its large team of advisors and consultants working as specialists in various domains enhances PinnacleWorks’ expertise and productivity. PWI also has an expert digital marketing team holding immense knowledge about social media platforms along with a team of skilled content writers proficient in five local languages including Hindi & English and in case of other languages help is sought from various translation tools and freelance content writers. “We have developed structured processes and schemes that help us better communicate with clients and minimize communication errors,” explains Sarvagya.

Delivering successful campaigns all

over India, the company offers Digital Transformation Consulting, Social Media Management & Optimization, Web Designing & Development, Mobile App Development, Online Advertising, Brand & Reputation Management, and Cloud Consulting Services. Understanding that the inability in achieving proper ROI and digitalizing business processes being the two major hurdles in the global marketing scenario, PinnacleWorks provides its clients with a clear-cut solution backed up by detailed industry research & market analysis by first understanding & analyzing the companies’ specific problems, thereafter implementing efficient solutions. The products come as vanilla as well as in customized form as per the client’s wish.

A Peek into the Future
Maintaining a flat hierarchy model & open door policy, the company ensures constant evolution of its team by frequently conducting seminars, workshops, & webinars on latest trends & technologies and ensures that the team devotes a certain amount of time in learning something new in their respective fields through informal sessions & presentation every Friday evening with the entire team. Keeping up a revenue growth of 2.5x over the last five years, PinnacleWorks is planning to speed up its pace to achieve 4x revenue growth in the next two years. “We are planning to spread our wings by setting up more offices for a better client servicing thereby doing complete justice to our motto,” concludes Ankit.