Insignia Communications: Facilitating Strategic Communication between Healthcare Brands with End-to-End Solutions

Vijay Lokhande,Founder & CEO

Vijay Lokhande

Founder & CEO

Thanks to the increasing awareness regarding the criticality of strategic communication in the healthcare ecosystem, many healthcare marketing agencies are developing their individual strengths and building teams in specific areas. However, there aren’t many agencies to meet the pressing need for a unified reliable partner with acumen to discern the nuances of all levels in order to ensure undistorted & leakage-free strategic communication across all levels of the healthcare brand’s activities & stakeholders. Having garnered 25 years of experience in the healthcare industry, Vijay Lokhande (CEO), realized the gravity of these needs and built Insignia Communications, India’s first Healthcare Market Process Outsourcing company, which encompasses seven individual silos that address to all marketing and communication needs of healthcare brands.

Blend of Right & Left-brained Intellects
“We proffer a gamut of easiest, efficient and cost-effective end-to-end brand communication solutions for stakeholders via a scientific approach for better patient outcomes and to enhance our clients' growth by executing
planned strategies on-time with a holistic approach,” elucidates Vijay. Its medico marketing plans are designed in accordance with the latest trends by mapping the unmet learning needs of all categories and its patients, which are approved by global & national subject matter experts. Going the extra mile for delivering clients’ marketing campaigns to even tier-3 & 4 cities in India, it has deployed mediums like Whatsapp CME, On-wheel CME, mobile clinics, CSR programs, awareness camps and activation program in HAATS, Melas, Community Centres & municipal schools.

We proffer a gamut of easiest, efficient and cost-effective end-to-end brand communication solutions for stakeholders via a scientific approach for better patient outcomes

Insignia has a savvy team of proficient medical writers and a dedicated QC team that ensures the publication of non-plagiarized, unbiased & relevant content. Besides, its umbrella also includes in-house digital team that equips systems with modern technologies like HIPAA/ISO complaint CRM/CSR tools and security &analytical tools, and a dedicated team undertaking researches, generating reports for better strategic communication & ROI. Successfully implementing projects on CME/CPD every year, it ensures that the physicians follow a step-wise approach of effective,
cognitive & behavioral change in patient management and the content used for updating clinicians is accredited by RCP & ACCME. Galvanizing its team to attend quarterly training programs, expert talks & workshops, bestowing them with timely appraisals through an unbiased PMS program, monthly birthday celebrations, picnics & festival celebrations depicts its vibrant work culture and attrition rate of less than one percent.

Partner in Real Sense
Besides National societies, Insignia is also working with numerous accreditation bodies, colleges & societies like RCPCH, RCGP, and others. While allocating myCME, an online platform that aids clients in mapping the impact & ROI of CME activities, it also has 'Webcascade' providing insights on ROI of webcast to the brand managers and ‘Ally’, a user-friendly & analytics tool with customization for clients to assess, map & monitor the sales. Managing creative communication since six years for all four neuro-psychiatry divisions of Sun Pharmaceuticals, its client base also includes Abbott, GSK, Cipla, Ranbaxy, Sanofi, Janssen, Novartis, and many more.

Started off with a team of five, Insignia has not just expanded its team to 100 but witnessed a phenomenal growth in revenue from Rs.2.5 million in 2009 to Rs.250 million in 2016 while envisaging reaching Rs.500 million by 2020. The company has also been awarded 'Fastest Growing Indian Company Excellence Award' that was presented to Vijay by International Achievers Conference. Innovasign, its silo focused on healthcare innovations, has unleashed five unique products and will be releasing four others soon. Engrossed in infusing the changes in innovations to its medical content, its adaptable & intellectual team is well-equipped to meet any future challenge.