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Bangalore: Despite social media, email marketing continues to remain a fundamental component of almost any marketing campaign. Yet, many marketers today have a hard time when it comes to optimiz... more>>
Bangalore: New research shows that poor email marketing correspondence can negatively affect consumer sentiment toward a company or brand.  According to an online YouGov survey commissioned... more>>
Bangalore: Off late, there’s been an undeniable factor causing significant shifts in the way consumers go about making their purchase decisions. Today your customer is more likely to seek ... more>>
Bangalore: It’s a pivotal moment for CMOs. After five years of tracking the lead marketer through qualitative research, this year’s CMO’s Agenda  yielded a revelatory conc... more>>
Bangalore: When executed well, thought leadership marketing can place your brand upon a pedestal, effectively connect with buyers at key stages in the sales cycle, and also help your organizatio... more>>
Bangalore: When executed well, thought leadership marketing can place your brand upon a pedestal, effectively connect with buyers at key stages in the sales cycle, and also help your organizatio... more>>
Bangalore: Last year, about twenty percent of customers—one among every five—switched to a different product or service provider. The reason of course, being that... more>>
Bangalore: Ever wondered if retail mobile apps are powerful selling tools with consumers or perhaps might  just be overrated sometimes?  And is Facebook really the ... more>>
Bangalore: Did you know that Pinterest can drive more referral traffic than Twitter? Bring you considerably higher leads than LinkedIn and Google+ combined? Convert a larger ... more>>
New Delhi- Octane.in, India’s leading email marketing company very recently released its third annual industry research report, “Spark the Surge”, as part of the Octane Research series. India marketers have shared their ideas and investment ... more>>
Bangalore: Search engine optimization is one of the buzz phrases that is constantly passed around when discussing marketing for online businesses and company websites. Search engine optimization... more>>
Bangalore: There has been a lot of talk about the new 2013 marketing trends the business world is starting to see. There have been many changes and innovations in 2012, and these changes have in... more>>
Bangalore: Here are seventeen inspirational quotes that will help in driving your marketing strategy down a successful track; as compiled by Michael Brenner, SAP via Forbes.com. The compilation ... more>>
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